Case Studies

CASE STUDY: Sam & Steph Trethewey

When a TV reporter from the city fell in love with a Tasmanian farmer, their shared passion for food, provenance and sustainability sparked not just a creative eating experience; it launched a mission to produce a regenerative and carbon positive beef product.

Sam Trethewey and cattle. Photograph by Tim Noonan.
Sam Trethewey and cattle. Photograph by Tim Noonan.

Sam and Steph Trethewey yearned to start something that would have an impact and create environmental change. With Sam's farming and agribusiness experience, and Steph's storytelling and marketing background, they launched Tas Ag Co, which uses non-conventional and holistic farming practices that are slowly restoring native eco-systems and rebuilding soil health.

In 2019, Tas Ag Co became the first farm in Tasmania to register a soil carbon project through the Australian Government’s Emissions Reductions Fund, and Steph couldn’t picture their journey to becoming carbon positive taking place anywhere else.

“Tasmania offers such an incredible opportunity for food brands. The lifestyle here is incredible, everyone from our neighbours through to our large farming suppliers have been wonderful. It's taken years of planning and sacrifice—and in many ways, the hard work starts now—but it's exciting and rewarding that our efforts are slowly starting to pay off.”

Top right image credit: Sam and Steph Trethewey, photograph by Andrew Wilson.